Irma Turtle is founder and President of TurtleWill, her humanitarian organization devoted to helping remote tribal peoples retain their traditions and their dignity. She is also Director of Turtle Tours, an adventure travel company which specializes in introducing travelers to these remote populations and their unique ways of life.
Irma began Turtle Tours 19 years ago after a lengthy career in publishing and advertising in New York beginning in 1974. In 1981 Ogilvy and Mather, the multinational advertising agency with whom she was working, sent her to Brazil. After six months Irma was made President of the newly acquired agency. In 1984 she returned to New York and quit, feeling that it was time to find something more personally meaningful.
In early 1985 after a trip to the Sahara Desert and a glimpse into the unique lifestyles of nomadic peoples, Irma began Turtle Tours. She chose nomadic and tribal peoples as the focus of her company in tribute to their remarkably tenacity to survive into the 21st century with their traditions and cultures still intact. Irma is well recognized for her unique personal entree into tribal societies. Her love for her tribal friends is reciprocated wherever she goes.
TurtleWill, her humanitarian organization, devoted to helping remote tribal peoples retain their traditions and their dignity, took shape in the 90's. Using her expeditions and tribal contacts as a point of departure she was able to witness first hand the needs of these peoples and together with them work out what would be most helpful and needed.